I like it for the styling and the appeal it will have to other riders who may consider it rather than another motorcycle brand. I think it is good for the company and brand. As a Triumph Tech I have unpacked them from the crate and performed the pre-delivery setup which includes test rides and Triumph software updates. I enjoy riding them and experience of the overall power, handling and styling. They are very well designed and manufactured, like all Triumph products. However, I would not buy one for myself as I find the traditional Bonneville setup to be more to my liking and riding needs.